Case Study: TheTotalTeen.org

Website + CRM Integration by Inselberg Group

TheTotalTeen.org is a supportive program built to help parents understand, guide, and connect more deeply with their teenagers.
Through guided lessons, real life tools, and simple communication frameworks, the platform helps families grow together with less tension and more clarity.
To scale that mission, The Total Teen needed a digital experience that reflected trust, simplicity, and emotional connection.
That’s where Inselberg Group stepped in.

The Challenge

The Total Teen had a meaningful purpose, but lacked:

• A user friendly website experience for parents
• A structured digital layout to present lessons and tools clearly
• A reliable CRM system to nurture leads and manage users
• A professional design that builds trust and emotional resonance
• A platform that could scale into a full learning ecosystem

The message was strong.
The impact was real.
But the digital foundation needed a complete upgrade.

Our Strategy

Inselberg Group created a full digital solution built around clarity, family friendly design, and streamlined user experience.
Website Development (WordPress + Elementor)
Built a clean, supportive website using WordPress + Elementor.
Designed with soft colors, simple layouts, and guided flows for overwhelmed parents.
Structured Content Experience
Organized lessons, tools, and program details into easy to navigate sections.
Made the content digestible and practical — just like the program itself.
HubSpot CRM Integration
Connected the website with HubSpot for:
Lead management
Email automation
Parent onboarding flows
Custom pipelines for nurturing engagement
Custom Form System
Developed custom forms for:
Parent sign ups
Program inquiries
Lead capture
CRM tagging and segmentation
Everything connected perfectly with HubSpot for automated follow ups.
Performance & Usability
Ensured fast loading, mobile responsive design, and SEO friendly structure for long term growth.

Execution Framework

• Phase 1: UX direction, branding elements, content structure
• Phase 2: WordPress + Elementor website build
• Phase 3: Custom form creation + HubSpot integration
• Phase 4: Automated lead flows and segmentation setup
• Phase 5: Final optimization, mobile testing, and launch

The Results

🌱 Clean, supportive website built for parents and families
✨ Fully integrated HubSpot CRM for automated nurturing
📩 Custom forms designed for conversion and segmentation
📚 Structured content layout that simplifies complex parenting lessons
📈 A scalable digital platform ready for course expansion, community, and growth

Today, TheTotalTeen.org stands as a warm, supportive, and professionally built platform that helps parents connect with their teens with clarity and confidence.

A digital ecosystem built for growth — emotionally and technologically.
Inselberg Group transformed a meaningful mission into a structured, scalable online experience.